Trying to Break Into the US Market? These Three Must-Know Trademark Pointers Are For You

When it comes to trademark rights, the United States simply does things differently. After years of working with non-US companies trying to bring their brand to the US, we have noticed certain specific pain points that create a learning curve. Trademark Attorney Sarah Stemer shares three big things to keep in mind, to ensure the smoothest transition and long-lasting US trademark rights.

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[WATCH]: 8 Big Reasons To File An Application For Your Trademark