Sarah Stemer 5/22/24 Sarah Stemer 5/22/24

[WATCH]: Sarah Stemer's Trademark Tips For Startups and New Companies

From company name to portfolio of registered trademarks here we go! Trademark Attorney, Sarah Stemer, shares trademark tips for startups and new companies. Entering the world of trademarks and brand protection can seem daunting, so Stemer Law created this video to demystify the process. Part of Stemer Law’s TM101 series, this video includes topics like trade dress, international trademarks, trademark searches and common trademark pitfalls.

From company name to portfolio of registered trademarks here we go!

Going from naming your new company or startup, to having a portfolio of registered trademarks can seem daunting. It’s important though, so we made this video to make the process a little more approachable for you. Trademark Attorney, Sarah Stemer, discusses trademark tips for startups and new companies when they are in the process of developing or protecting their brand, with a brief discussion about trade dress, international trademarks, trademark searches and common pitfalls. Part of Stemer Law’s TM101 series.

Sarah Stemer 2/15/24 Sarah Stemer 2/15/24

A "Shoe"-In This Time, or Will They Get The Boot Again? Timberland Asks Appeals Court for Trademark Protection Over Their Iconic Footwear

Timberland is asking the Fourth Circuit Court of Appeals for trademark protection over their iconic boot, not just the name or logo of the company, but the boot itself! Here is a brief summary. Full article coming soon.

Timberland is asking the Fourth Circuit Court of Appeals for trademark protection over their iconic boot (not just the name or logo of the company, but the boot itself!)

The shoe company first filed their unsuccessful trademark application to the United States Patent and Trademark Office nearly 9 years ago and have been appealing their way up the ladder since. Now, they will have to convince the Court that their boot is distinctive enough to serve as a brand, and that the design of the boot has no function.

Product configuration trademark protection is extremely hard to come by, but they are not unheard of, for shoes in particular.