Category: Content Creators
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Trademarks for Influencers: Can You Trademark A Social Media Name?
Trademarks for influencers is often overlooked in intellectual property law, but in the creator economy, your name, logo, and even your catchphrase can be as valuable as the products you promote. Influencers and content creators spend years building a recognizable brand, sometimes not realizing that it qualifies for trademark protection. Here’s how trademarks safeguard your digital identity, your income,…
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Walmart Copyright Infringement: What Artists and Retailers Need to Know
If you are an artist or creator, discovering your work on Walmart products without your permission can be shocking and frustrating. Copyright law offers important protections against Walmart copyright infringement, but disputes involving large retailers like Walmart are often more complex than they appear. In this article, we’ll explain what artists should do when their work…
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Trademark and Copyright symbols: How To Use the ™, ®, and © Symbols correctly
As intellectual property attorneys, we get questions about the trademark and copyright symbols all the time from clients, colleagues, and even over brunch. So, if you’ve ever wondered what the little ™, ®, or © symbols mean next to brand names, logos, or creative works, you’re not alone. Here’s a quick breakdown of what these…
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Don’t Copy My “Vibe”: Influencer Infringement Case Tests Copyright and Trade Dress on Social Media
In a headline-making influencer infringement case filed in the Western Texas Federal District Court, social media personality Sydney Nicole Gifford has sued rival influencer Alyssa Sheil for alleged copyright and trade dress infringement. The lawsuit stems from a dispute over aesthetics, branding, and creative content. It raises novel legal questions about how far intellectual property protections can extend in the…
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Sierra Mist Name Change: No, Pepsi Was Not Forced To Change The Name Because of trademark clash with Influencer Cierra Mist
The internet has been buzzing with rumors about the Sierra Mist name change. One viral claim suggesting that PepsiCo was forced to retire the soda’s name after a trademark battle with influencer Cierra Mist. According to the influencer, she received a cease and desist letter from Pepsi. Then, discovered the company’s trademark had lapsed, and swooped…