Category: Brand Names
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Trademark Portfolio Management: Trademark Tips for Companies
Trademark portfolio management is an important part of protecting and growing a company’s brand assets. As a business expands, its trademarks often become more than just names and logos. Rather, they become valuable intellectual property assets tied to customer recognition, product lines, goodwill, licensing opportunities, and long-term business value. For established companies, trademark protection is…
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Five Big Brand Names That Probably Gave Their Trademark Attorney Heartburn (And How to Avoid Descriptiveness Rejections)
Descriptiveness rejections are one of the main issues to look out for when you file a trademark application to the United States Patent and Trademark Office (USPTO). Other than being too similar to another trademark, descriptiveness rejections are one of the big causes of substantive Office Actions. We compiled a list of a five brand…
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Can You Trademark an AI-Generated Logo?
More business owners are contacting us with logos created using AI tools. It’s fast, inexpensive, and often looks polished enough to feel “done.” The natural next question is whether that logo can actually be protected under trademark law. While an AI-generated logo is not automatically disqualified from trademark protection, it does come with risks. AI…
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The Importance of Trademarks: The Overlooked Asset
Most businesses underestimate the value of their brand name and the importance of trademarks. Many founders, focused on their physical innovations or tangible implementations can sometimes see trademarks as secondary. Often worrying about every dollar in and out prior to launch, labels and logos can get pushed into the “I’ll handle it later” pile. The…
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Trademarks For The Amazon Brand Registry: How They Work Together
If you’re a retail company, you have probably heard of the Amazon Brand Registry. At first glance, it seems like it’s just a platform feature with some pretty strict requirements. In reality, it’s closely tied to trademark law. Understanding how those two systems interact can save a significant amount of time and confusion, especially as…