Category: Trademarks
-
The Importance of Trademarks: The Overlooked Asset
Most businesses underestimate the value of their brand name and the importance of trademarks. Many founders, focused on their physical innovations or tangible implementations can sometimes see trademarks as secondary. Often worrying about every dollar in and out prior to launch, labels and logos can get pushed into the “I’ll handle it later” pile. The…
-
Trademarks For The Amazon Brand Registry: How They Work Together
If you’re a retail company, you have probably heard of the Amazon Brand Registry. At first glance, it seems like it’s just a platform feature with some pretty strict requirements. In reality, it’s closely tied to trademark law. Understanding how those two systems interact can save a significant amount of time and confusion, especially as…
-
What Do You Need to File a Trademark? (Practical Pre-Filing Checklist)
If you’re thinking about filing a trademark, you’re probably asking a very basic but important question: What do you actually need before you file a trademark application? Some resources tend to muddy the waters, but the answer is simpler than most people expect. Before you file, you need a clear brand name, the correct owner,…
-
Should You Send A Cease and Desist Letter? Here Are The Benefits & Risks
If someone is using your brand name, copying your product, or creating confusion in the marketplace, your first instinct might be to send a cease and desist letter. Usually, that is exactly the right move. Never underestimate the power of a well-written cease and desist letter. Sometimes, though, it can backfire. The truth is, whether…
-
Common Trademark Mistakes That Business Owners Make (Trademark Attorney Explains)
Starting a business involves dozens of decisions, from branding and marketing to product development. One mistake many entrepreneurs make early on is overlooking trademark strategy. In fact, many business owners even invest heavily in branding before realizing that their chosen name is difficult, or even impossible, to protect. After working on thousands of trademark applications,…