Category: Startups
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Common Trademark Mistakes That Business Owners Make (Trademark Attorney Explains)
Starting a business involves dozens of decisions, from branding and marketing to product development. One mistake many entrepreneurs make early on is overlooking trademark strategy. In fact, many business owners even invest heavily in branding before realizing that their chosen name is difficult, or even impossible, to protect. After working on thousands of trademark applications,…
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Trademarks for Software: Protecting Your Tech Brand in the Digital Age
If you’re developing an app, SaaS platform, or digital product, trademarks for software are one of the most important steps you can take to protect your brand. A registered software trademark not only distinguishes your product in crowded marketplaces like the App Store and Google Play but also gives you the legal tools to stop copycats,…
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Maintaining Your Trademark Registration: USPTO Deadlines and Filing Requirements
Completing the Trademark registration process and successfully registering a trademark with the United States Patent and Trademark Office (USPTO) is a great achievement, but it’s only the beginning of protecting your brand long-term. Once your trademark is registered, you will be tasked with maintaining your trademark registration. This requires you to maintain it by filing…
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Intellectual Property Protection For Software and Algorithms: Patents, Copyrights Or Trade Secrets?
In today’s digital economy, intellectual property protection for software and algorithms is essential for businesses that rely on technology to drive innovation and maintain a competitive edge. From powering social media feeds and artificial intelligence models to managing logistics and automating decision-making, algorithms are central to how modern companies operate. Yet, securing intellectual property protection for algorithms remains a legal challenge.…
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![[WATCH]: SARAH STEMER’S TRADEMARK TIPS FOR STARTUPS AND NEW COMPANIES](https://stemerlaw.com/wp-content/uploads/2025/04/pexels-lribeirofotografia-3738406.jpg)
[WATCH]: SARAH STEMER’S TRADEMARK TIPS FOR STARTUPS AND NEW COMPANIES
From company name to portfolio of registered trademarks here we go! Going from naming your new company or startup, to having a portfolio of registered trademarks can seem daunting. It’s important though, so we made this video to make the process a little more approachable for you. Trademark Attorney, Sarah Stemer, discusses trademark tips for…