Category: International Trademarks
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Collateral damage: publisher opt-outs threaten the Wayback Machine’s value for trademark attorneys (Originally Published In World Trademark Review)
Trademark attorneys may become collateral damage in a growing trend of publishers and platforms preventing the Wayback Machine from archiving their webpages. The New York Times, USA Today, The Guardian and Reddit are now among those limiting or blocking the non-profit’s crawlers, citing concerns that the internet archive will become an alternative avenue for AI…
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Lululemon Registered the Trademark “LULULEMON DUPE”: A Bold Move in Brand Protection
Updated November 2025 The LULULEMON DUPE Trademark Lululemon Athletica Canada, Inc., owner of the famed but pricey athletic clothing brand, Lululemon, obtained a trademark registration in October 2025 for “LULULEMON DUPE.” Lululemon’s trademark registration describes “retail store services featuring clothing, footwear, headwear, yoga and athletic accessories, yoga equipment, athletic equipment and bags; online retail store…
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How Much Does It Cost to Register a Trademark? (2026 USPTO Update)
Understanding USPTO Trademark Fees If you’re thinking about registering a trademark with the U.S. Patent and Trademark Office (USPTO), one of the first questions you’ll probably have is: How much does it cost to register a trademark? Trademark costs depend on several factors — the type of filing, how many classes of goods or services you…
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Trademark Class Identifications and The International Trademark System
When you file an application for registration of a trademark in the United States Patent and Trademark Office (USPTO) and most other national trademark offices, the application requires you to include a trademark class identification, or description of your goods or services. This is called a Class Identification or “Class ID” for short. The Class…
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U.S. Trademark Registrations: What Non-U.S. Companies Need to Know
Many international businesses are surprised to learn that the U.S. system has unique requirements. Big differences include its strict “use in commerce” standard and ongoing maintenance obligations, to name a couple. Simply stated – the United States trademark registration process is just different. This article highlights the most common challenges foreign applicants face and how…