Category: Fashion & Apparel
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Brand Revival: How Y2K Brands Came Back
Fashion from the early 2000s is undoubtedly back. Low-rise jeans, layered tank tops, and platform sandals are everywhere again, but this Y2K revival is not limited to the styles – stores are once again carrying classic Y2K brands like True Religion, Von Dutch, and Juicy Couture. The Y2K brand revival raises an interesting trademark question:…
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What Is a Trademark Specimen? A Practical Guide for U.S. Applicants
At many times throughout the life of your trademark application or registration in the United States, the United States Patent and Trademark Office (USPTO) will require proof that you are actually using your mark in United States commerce. That proof is called a “specimen of use”. A strong specimen shows the USPTO exactly how customers encounter…
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Lululemon Registered the Trademark “LULULEMON DUPE”: A Bold Move in Brand Protection
Updated November 2025 The LULULEMON DUPE Trademark Lululemon Athletica Canada, Inc., owner of the famed but pricey athletic clothing brand, Lululemon, obtained a trademark registration in October 2025 for “LULULEMON DUPE.” Lululemon’s trademark registration describes “retail store services featuring clothing, footwear, headwear, yoga and athletic accessories, yoga equipment, athletic equipment and bags; online retail store…
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The End of Dupe Culture? How Brands Like LuluLemon and Uggs Are Fighting Back
Updated November 2025 On TikTok and Instagram, hashtags like #dupe, #lulelemondupe, and #luxurydupe rack up hundreds of millions of views. “Dupes”, short for “duplicates”, refer to products that imitate the look, feel, or performance of a well-known brand item. They are sold for a fraction of the price and are not necessarily illegal, so it’s…
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Why Are Amazon Brand Names So Weird? Understanding Trademark Registration and 2(d) and 2(e)(1) Refusals
If you’ve ever scrolled through Amazon looking for household essentials or electronics, you’ve probably come across those unique Amazon brands. Names like Taygeernis, ZESZICAN, or other names that seem like a jumble of letters rather than meaningful words. These strange-sounding brand names are no accident. In fact, they’re a strategic move to sidestep the most common hurdles…