Category: Trade Dress
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Is Liquid Death A Good Brand Name? A Trademark Lawyer’s Take
LIQUID DEATH is … water, but still they managed to corner the market within a few years and become a multimillion dollar company thanks to their branding. Let’s dissect the trademark to see what they did right. Join trademark attorney Sarah Stemer as she dives into the story behind the bold and unique brand name…
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How to Protect an Idea: 7 Legal Strategies for Entrepreneurs
Many entrepreneurs, inventors, and startups make the same surprising discovery early on: an idea by itself is not protectable intellectual property. It’s true – you cannot copyright, trademark, or patent an idea alone. That doesn’t mean your concept is defenseless. If you’re building a business around a powerful idea and wondering how to protect an idea from…