Category: Just for Fun
-
Brand Revival: How Y2K Brands Came Back
Fashion from the early 2000s is undoubtedly back. Low-rise jeans, layered tank tops, and platform sandals are everywhere again, but this Y2K revival is not limited to the styles – stores are once again carrying classic Y2K brands like True Religion, Von Dutch, and Juicy Couture. The Y2K brand revival raises an interesting trademark question:…
-
Were Christmas Lights Invented in Denver? The Story of Innovation, Tradition and Love
Were Christmas lights invented in Denver? Actually, kind of! The American tradition of decorating yards with Christmas lights began as a small act of care in Denver, Colorado. The quiet story of one family and one idea rippled outward unexpectedly. In 1914, Denver electrician David Dwight “D.D.” Sturgeon, founder of Sturgeon Electric, wanted to cheer up…
-
Nothing Beats a Jet2Holiday: Trademark Attorney Discusses the Viral Sensation
Nothing beats a Jet2Holiday … until it does. The now-iconic “Nothing beats a Jet2Holiday” campaign offers a lesson in twenty-first-century branding: your slogan can go viral, and take on a completely new meaning, overnight. As a trademark attorney, I explore why this is challenging to enforce, and how businesses can safeguard their marks while navigating the unpredictable world…
-
The Surprising History of Play-Doh
What’s in a name? Well, sometimes the entire product! Watch to learn about the surprising history of Play-Doh and how a simple re-brand can change your whole game.
-
Is Liquid Death A Good Brand Name? A Trademark Lawyer’s Take
LIQUID DEATH is … water, but still they managed to corner the market within a few years and become a multimillion dollar company thanks to their branding. Let’s dissect the trademark to see what they did right. Join trademark attorney Sarah Stemer as she dives into the story behind the bold and unique brand name…