Category: Trade Dress
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The End of Dupe Culture? How Brands Like LuluLemon and Uggs Are Fighting Back
Updated November 2025 On TikTok and Instagram, hashtags like #dupe, #lulelemondupe, and #luxurydupe rack up hundreds of millions of views. “Dupes”, short for “duplicates”, refer to products that imitate the look, feel, or performance of a well-known brand item. They are sold for a fraction of the price and are not necessarily illegal, so it’s…
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Trademark Registration Process: How to Register a U.S. Trademark (Step-by-Step Guide)
Wondering how to register a trademark in the United States? This quick guide walks you through the USPTO process—from filing to final registration—so you can protect your brand with confidence.
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Receive a USPTO Office Action? Here’s What To Do When the USPTO Rejects Your Trademark Application
If you’ve received a United States Patent and Trademark Office USPTO Office Action after filing your trademark application, you’re not alone—and you don’t have to panic. In this article, we’ll explain how to respond to a USPTO Office Action, what it means for your trademark, and how to avoid common mistakes that could delay or derail…
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Trademark Protection for Startups: Essential Steps To Secure Your Brand
Trademark protection for startups is a critical step in building a strong, legally secure brand from day one. When you are building your brand, one of the most important steps is securing and protecting your trademarks. A strong trademark strategy helps establish brand identity, prevents legal issues, and enhances the overall value of your business.…
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Don’t Copy My “Vibe”: Influencer Infringement Case Tests Copyright and Trade Dress on Social Media
In a headline-making influencer infringement case filed in the Western Texas Federal District Court, social media personality Sydney Nicole Gifford has sued rival influencer Alyssa Sheil for alleged copyright and trade dress infringement. The lawsuit stems from a dispute over aesthetics, branding, and creative content. It raises novel legal questions about how far intellectual property protections can extend in the…