Category: Amazon Brand Registry
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Trademarks For The Amazon Brand Registry: How They Work Together
If you’re a retail company, you have probably heard of the Amazon Brand Registry. At first glance, it seems like it’s just a platform feature with some pretty strict requirements. In reality, it’s closely tied to trademark law. Understanding how those two systems interact can save a significant amount of time and confusion, especially as…
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Why Are Amazon Brand Names So Weird? Understanding Trademark Registration and 2(d) and 2(e)(1) Refusals
If you’ve ever scrolled through Amazon looking for household essentials or electronics, you’ve probably come across those unique Amazon brands. Names like Taygeernis, ZESZICAN, or other names that seem like a jumble of letters rather than meaningful words. These strange-sounding brand names are no accident. In fact, they’re a strategic move to sidestep the most common hurdles…