Category: USPTO
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Lululemon Registered the Trademark “LULULEMON DUPE”: A Bold Move in Brand Protection
Updated November 2025 The LULULEMON DUPE Trademark Lululemon Athletica Canada, Inc., owner of the famed but pricey athletic clothing brand, Lululemon, obtained a trademark registration in October 2025 for “LULULEMON DUPE.” Lululemon’s trademark registration describes “retail store services featuring clothing, footwear, headwear, yoga and athletic accessories, yoga equipment, athletic equipment and bags; online retail store…
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Trademarks for Influencers: Can You Trademark A Social Media Name?
Trademarks for influencers is often overlooked in intellectual property law, but in the creator economy, your name, logo, and even your catchphrase can be as valuable as the products you promote. Influencers and content creators spend years building a recognizable brand, sometimes not realizing that it qualifies for trademark protection. Here’s how trademarks safeguard your digital identity, your income,…
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How Much Does It Cost to Register a Trademark? (2026 USPTO Update)
Understanding USPTO Trademark Fees If you’re thinking about registering a trademark with the U.S. Patent and Trademark Office (USPTO), one of the first questions you’ll probably have is: How much does it cost to register a trademark? Trademark costs depend on several factors — the type of filing, how many classes of goods or services you…
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Can You Lose Your Trademark? The Brand Name Nightmare
Many business owners assume that using a name, logo, or slogan in commerce is enough to secure their rights, but trademark law in the United States is not always that simple. In this article, we will explore the reality of why filing early matters, what a Section 15 incontestability filing is, and how you actually…
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Trademark Class Identifications and The International Trademark System
When you file an application for registration of a trademark in the United States Patent and Trademark Office (USPTO) and most other national trademark offices, the application requires you to include a trademark class identification, or description of your goods or services. This is called a Class Identification or “Class ID” for short. The Class…