Tag: brand protection
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Trademark Registration Process: How to Register a U.S. Trademark (Step-by-Step Guide)
Wondering how to register a trademark in the United States? This quick guide walks you through the USPTO process—from filing to final registration—so you can protect your brand with confidence.
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Receive a USPTO Office Action? Here’s What To Do When the USPTO Rejects Your Trademark Application
If you’ve received a United States Patent and Trademark Office USPTO Office Action after filing your trademark application, you’re not alone—and you don’t have to panic. In this article, we’ll explain how to respond to a USPTO Office Action, what it means for your trademark, and how to avoid common mistakes that could delay or derail…
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The Surprising History of Play-Doh
What’s in a name? Well, sometimes the entire product! Watch to learn about the surprising history of Play-Doh and how a simple re-brand can change your whole game.
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Is Liquid Death A Good Brand Name? A Trademark Lawyer’s Take
LIQUID DEATH is … water, but still they managed to corner the market within a few years and become a multimillion dollar company thanks to their branding. Let’s dissect the trademark to see what they did right. Join trademark attorney Sarah Stemer as she dives into the story behind the bold and unique brand name…
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Trademarks for Clothing Brands: Avoid These Common USPTO Mistakes
Printing your logo on a shirt or hat doesn’t automatically make it a trademark. Learn why the USPTO rejects “ornamental” use and how to properly show your brand as a source identifier for clothing.