Tag: trademark law
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Trademark FAQs: U.S. Trademark Registration Answers from a Trademark Attorney
Get answers to common trademark questions from an experienced trademark attorney. Learn how to register a trademark, respond to a USPTO Office Action, and protect your brand name, logo, and slogan under U.S. trademark law.
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Sierra Mist Name Change: No, Pepsi Was Not Forced To Change The Name Because of trademark clash with Influencer Cierra Mist
The internet has been buzzing with rumors about the Sierra Mist name change. One viral claim suggesting that PepsiCo was forced to retire the soda’s name after a trademark battle with influencer Cierra Mist. According to the influencer, she received a cease and desist letter from Pepsi. Then, discovered the company’s trademark had lapsed, and swooped…
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![Why You Should Register Your Trademark: 8 Powerful Reasons [VIDEO]](https://stemerlaw.com/wp-content/uploads/2025/04/pexels-palocech-286748.jpg)
Why You Should Register Your Trademark: 8 Powerful Reasons [VIDEO]
Thinking about skipping trademark registration? This quick video walks you through 8 compelling reasons to file a trademark application with the USPTO—protect your brand and avoid costly legal trouble.
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![[WATCH]: SARAH STEMER’S TRADEMARK TIPS FOR STARTUPS AND NEW COMPANIES](https://stemerlaw.com/wp-content/uploads/2025/04/pexels-lribeirofotografia-3738406.jpg)
[WATCH]: SARAH STEMER’S TRADEMARK TIPS FOR STARTUPS AND NEW COMPANIES
From company name to portfolio of registered trademarks here we go! Going from naming your new company or startup, to having a portfolio of registered trademarks can seem daunting. It’s important though, so we made this video to make the process a little more approachable for you. Trademark Attorney, Sarah Stemer, discusses trademark tips for…
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Trademarks for Clothing Brands: Avoid These Common USPTO Mistakes
Printing your logo on a shirt or hat doesn’t automatically make it a trademark. Learn why the USPTO rejects “ornamental” use and how to properly show your brand as a source identifier for clothing.