Tag: video
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The Surprising History of Play-Doh
What’s in a name? Well, sometimes the entire product! Watch to learn about the surprising history of Play-Doh and how a simple re-brand can change your whole game.
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Is Liquid Death A Good Brand Name? A Trademark Lawyer’s Take
LIQUID DEATH is … water, but still they managed to corner the market within a few years and become a multimillion dollar company thanks to their branding. Let’s dissect the trademark to see what they did right. Join trademark attorney Sarah Stemer as she dives into the story behind the bold and unique brand name…
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![Why You Should Register Your Trademark: 8 Powerful Reasons [VIDEO]](https://stemerlaw.com/wp-content/uploads/2025/04/pexels-palocech-286748.jpg)
Why You Should Register Your Trademark: 8 Powerful Reasons [VIDEO]
Thinking about skipping trademark registration? This quick video walks you through 8 compelling reasons to file a trademark application with the USPTO—protect your brand and avoid costly legal trouble.
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![[WATCH]: SARAH STEMER’S TRADEMARK TIPS FOR STARTUPS AND NEW COMPANIES](https://stemerlaw.com/wp-content/uploads/2025/04/pexels-lribeirofotografia-3738406.jpg)
[WATCH]: SARAH STEMER’S TRADEMARK TIPS FOR STARTUPS AND NEW COMPANIES
From company name to portfolio of registered trademarks here we go! Going from naming your new company or startup, to having a portfolio of registered trademarks can seem daunting. It’s important though, so we made this video to make the process a little more approachable for you. Trademark Attorney, Sarah Stemer, discusses trademark tips for…