Category: Brand Names
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Common Trademark Mistakes That Business Owners Make (Trademark Attorney Explains)
Starting a business involves dozens of decisions, from branding and marketing to product development. One mistake many entrepreneurs make early on is overlooking trademark strategy. In fact, many business owners even invest heavily in branding before realizing that their chosen name is difficult, or even impossible, to protect. After working on thousands of trademark applications,…
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What Is a Trademark Specimen? A Practical Guide for U.S. Applicants
At many times throughout the life of your trademark application or registration in the United States, the United States Patent and Trademark Office (USPTO) will require proof that you are actually using your mark in United States commerce. That proof is called a “specimen of use”. A strong specimen shows the USPTO exactly how customers encounter…
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Lululemon Registered the Trademark “LULULEMON DUPE”: A Bold Move in Brand Protection
Updated November 2025 The LULULEMON DUPE Trademark Lululemon Athletica Canada, Inc., owner of the famed but pricey athletic clothing brand, Lululemon, obtained a trademark registration in October 2025 for “LULULEMON DUPE.” Lululemon’s trademark registration describes “retail store services featuring clothing, footwear, headwear, yoga and athletic accessories, yoga equipment, athletic equipment and bags; online retail store…
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The End of Dupe Culture? How Brands Like LuluLemon and Uggs Are Fighting Back
Updated November 2025 On TikTok and Instagram, hashtags like #dupe, #lulelemondupe, and #luxurydupe rack up hundreds of millions of views. “Dupes”, short for “duplicates”, refer to products that imitate the look, feel, or performance of a well-known brand item. They are sold for a fraction of the price and are not necessarily illegal, so it’s…
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Why Trademark Enforcement Matters And Why It’S More Affordable Than You Think
Every brand begins with a creative spark, whether it be a name, a logo, a slogan and ends with a legal promise: that no one else can trade on your identity. But that promise only holds if you enforce it. As trademark attorneys, we often tell our clients that registration is step one, enforcement is step two.…