Category: Trademarks
-
What Do You Need to File a Trademark? (Practical Pre-Filing Checklist)
If you’re thinking about filing a trademark, you’re probably asking a very basic but important question: What do you actually need before you file a trademark application? Some resources tend to muddy the waters, but the answer is simpler than most people expect. Before you file, you need a clear brand name, the correct owner,…
-
Should You Send A Cease and Desist Letter? Here Are The Benefits & Risks
If someone is using your brand name, copying your product, or creating confusion in the marketplace, your first instinct might be to send a cease and desist letter. Usually, that is exactly the right move. Never underestimate the power of a well-written cease and desist letter. Sometimes, though, it can backfire. The truth is, whether…
-
Common Trademark Mistakes That Business Owners Make (Trademark Attorney Explains)
Starting a business involves dozens of decisions, from branding and marketing to product development. One mistake many entrepreneurs make early on is overlooking trademark strategy. In fact, many business owners even invest heavily in branding before realizing that their chosen name is difficult, or even impossible, to protect. After working on thousands of trademark applications,…
-
What Is a Trademark Specimen? A Practical Guide for U.S. Applicants
At many times throughout the life of your trademark application or registration in the United States, the United States Patent and Trademark Office (USPTO) will require proof that you are actually using your mark in United States commerce. That proof is called a “specimen of use”. A strong specimen shows the USPTO exactly how customers encounter…
-
Lululemon Registered the Trademark “LULULEMON DUPE”: A Bold Move in Brand Protection
Updated November 2025 The LULULEMON DUPE Trademark Lululemon Athletica Canada, Inc., owner of the famed but pricey athletic clothing brand, Lululemon, obtained a trademark registration in October 2025 for “LULULEMON DUPE.” Lululemon’s trademark registration describes “retail store services featuring clothing, footwear, headwear, yoga and athletic accessories, yoga equipment, athletic equipment and bags; online retail store…