Category: Trademarks
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The End of Dupe Culture? How Brands Like LuluLemon and Uggs Are Fighting Back
Updated November 2025 On TikTok and Instagram, hashtags like #dupe, #lulelemondupe, and #luxurydupe rack up hundreds of millions of views. “Dupes”, short for “duplicates”, refer to products that imitate the look, feel, or performance of a well-known brand item. They are sold for a fraction of the price and are not necessarily illegal, so it’s…
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Why Trademark Enforcement Matters And Why It’S More Affordable Than You Think
Every brand begins with a creative spark, whether it be a name, a logo, a slogan and ends with a legal promise: that no one else can trade on your identity. But that promise only holds if you enforce it. As trademark attorneys, we often tell our clients that registration is step one, enforcement is step two.…
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Nothing Beats a Jet2Holiday: Trademark Attorney Discusses the Viral Sensation
Nothing beats a Jet2Holiday … until it does. The now-iconic “Nothing beats a Jet2Holiday” campaign offers a lesson in twenty-first-century branding: your slogan can go viral, and take on a completely new meaning, overnight. As a trademark attorney, I explore why this is challenging to enforce, and how businesses can safeguard their marks while navigating the unpredictable world…
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Trademarks for Influencers: Can You Trademark A Social Media Name?
Trademarks for influencers is often overlooked in intellectual property law, but in the creator economy, your name, logo, and even your catchphrase can be as valuable as the products you promote. Influencers and content creators spend years building a recognizable brand, sometimes not realizing that it qualifies for trademark protection. Here’s how trademarks safeguard your digital identity, your income,…
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How Much Does It Cost to Register a Trademark? (2026 USPTO Update)
Understanding USPTO Trademark Fees If you’re thinking about registering a trademark with the U.S. Patent and Trademark Office (USPTO), one of the first questions you’ll probably have is: How much does it cost to register a trademark? Trademark costs depend on several factors — the type of filing, how many classes of goods or services you…