Category: Trademarks
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Why Are Amazon Brand Names So Weird? Understanding Trademark Registration and 2(d) and 2(e)(1) Refusals
If you’ve ever scrolled through Amazon looking for household essentials or electronics, you’ve probably come across those unique Amazon brands. Names like Taygeernis, ZESZICAN, or other names that seem like a jumble of letters rather than meaningful words. These strange-sounding brand names are no accident. In fact, they’re a strategic move to sidestep the most common hurdles…
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How to Stop Unauthorized Resellers: A Legal Guide for Cosmetics, Makeup And Beauty Brands
Most beauty and cosmetics companies have at some point wondered how to stop unauthorized resellers. Few things are more frustrating than seeing your products resold on websites, or even at flea markets, while you struggle to regain control of your brand. Whether the products end up there due to leaks in your supply chain or…
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Trademark and Copyright symbols: How To Use the ™, ®, and © Symbols correctly
As intellectual property attorneys, we get questions about the trademark and copyright symbols all the time from clients, colleagues, and even over brunch. So, if you’ve ever wondered what the little ™, ®, or © symbols mean next to brand names, logos, or creative works, you’re not alone. Here’s a quick breakdown of what these…
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Trademark Registration Maintenance Requirements: How to Keep Your USPTO Registration Alive
Completing the Trademark registration process and successfully registering a trademark with the United States Patent and Trademark Office (USPTO) is a great achievement, but it’s only the beginning of protecting your brand long-term. Once your trademark is registered, you will be tasked with maintaining your trademark registration. This requires you to maintain it by filing…
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Trademark FAQs: U.S. Trademark Registration Answers from a Trademark Attorney
Get answers to common trademark questions from an experienced trademark attorney. Learn how to register a trademark, respond to a USPTO Office Action, and protect your brand name, logo, and slogan under U.S. trademark law.